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Founders Story
Perhaps
The Now Watch always resided deep within its founder,
Adam Rothenhaus, a lawyer, writer, philosopher, and
entrepreneur based in New York City.
Throughout his youth Adam repeatedly heard great
athletes, great artists, and great people in all walks
of life attribute their good fortune to their ability to
remain focused on the present moment. Yet he grappled
to fully understand why. Then in 1996, after spending
much of his early life dwelling on his past and worrying
about his future, a profoundly simple truth struck him
and explained the essence of their success.
It always was, always is, and always will be the present
moment.
He decided to put this perspective to work and soon
began harvesting the infinite potential of the present
moment. In doing so he gained access to an unlimited
resource of sublime beauty, indescribable joy, and
lasting inner peace. He determined that this
resource was the key to a happy, fulfilling, and
successful life. But much more often than not… he just
forgot about it.
In 2001, he played around inscribing the word NOW on a
clock to remind himself of this resource. It worked,
and he slowly began to share the idea for his reminder
with others as a mechanism to bring more presence into
more human lives. By 2006, he officially founded The
Now Watch.
The rest continues to be an unfolding story of
accumulating present moments...
Please feel free to contact Adam at
adam@thenowwatch.com. |
